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The LED price war intensified Quality problem into concern

www.gzlightsolar.comTime:2015-07-17
In 2015, the price of LED lighting products have into the industry norm, numerous brand price wars in the chapter.The reporter understands, as prices fall, nowadays, people's acceptance in the LED lighting products is increasing day by day.However, as the price war, some leds products quality and after-sales maintenance difficult problems are highlighted.To this, the personage inside course of study says, lighting enterprise in the process of taking market, should not only depend on the price of a single factor, only give full play to good product quality, enterprise scale and the influence of the brand has been, is the root of the illumination enterprise long-term development.

LED lighting products price war is good for the development of the industry, but this does not mean that the price war is a panacea for enterprises to cope with market competition."Manufacturers in the production of LED products have no preferential price and excellent quality as a double protection, it is hard to survive in the long-term competition in the industry. Simply to cut costs by compressed profit space is a stupid way, it is impossible to maintain for a long time."The personage inside course of study says, lighting enterprise in the process of taking market, should not only depend on the price of a single factor, only give full play to good product quality, enterprise scale and brand influence, is the lighting enterprise long-term development.Companies cope with the price war, it is the key to find accurate positioning, improve the quality of products.Low price strategy to enterprise's aspects and so on technology, capital is a kind of test, no power enterprises to enter the price war, it can be counterproductive, lost a lady.Because of this, LED enterprises should first by strengthening research and development strength, improve production technology, improve production efficiency to reduce cost.Enterprise only increase the technology content of products, improve product added value, to secure a place in the fierce competition.